3.1 Google-Adwords and Conversion-Tracking

For purpose of promoting our services, our website employs the Google ad tool "Google-Adwords" to advertise on third party websites (including Google). As part of this, our website employs the Google analysis service "Conversion-Tracking".

These advertisements are displayed in the context of a search query on websites, which are part of the Google Display Network. You can control how Google advertises to you by using the Google Ad Settings page.

If you access our website by way of an advertisement, a cookie is placed on your computer. The cookie installed by clicking on the advertisement remains valid for about 30 days. For more detailed information please see Google´s notes on the site stats and the privacy policy.

By means of this technology, Google and we as customers are informed that a user has clicked on advertisements placed by Google and was redirected to our website. Google exclusively uses the information to assess statistics of our website and optimize it. However we don`t receive any kind of information that can be used to personally identify users. These statistics provided by Google inform us of the total number of users who have clicked on our advertisements and possibly which pages of our website containing a conversion tag were accessed by each user. You can prevent the installation of the cookie by making according changes to your browser settings. In this case your visit will not be entered into the statistics.

3.2 Google Adwords and Remarketing

Furthermore this website uses the Google Adwords remarketing service. This technology enables us to place interest-based advertisements on third party websites (including Google) to previous visitors to our site. This can be in the form of an advertisement appearing on the Google search results page, or a website, which is part of the Google Display Network. This functionality is based on a cookie technology. Cookies are files containing certain information, which make it possible to re-identify the user. When accessing one of our websites the cookies are saved on your computer. For more detailed information regarding the use of cookies by Google and the respective network of partners please see the privacy & terms in the section advertising.

If you don’t wish to receive customized advertisements, you can deactivate the use of cookies for this purpose in the Google Ad Settings page. You can deactivate the use of cookies by third party vendors entirely via the consumer opt-out page by the Network Advertising Initiative. 

3.3 Google Analytics

This website uses Google Analytics, a web analytics service provided by Google, Inc. (“Google”). Google Analytics uses “cookies”, which are text files placed on your computer, to help the website analyze how users use the site. The information generated by the cookie about your use of the website (including your IP address) will be transmitted to and stored by Google on servers in the United States. In case of activation of the IP anonymization, Google will truncate/anonymize the last octet of the IP address for Member States of the European Union as well as for other parties to the Agreement on the European Economic Area. Only in exceptional cases, the full IP address is sent to and shortened by Google servers in the USA. On behalf of the website provider Google will use this information for the purpose of evaluating your use of the website, compiling reports on website activity for website operators and providing other services relating to website activity and internet usage to the website provider. Google will not associate your IP address with any other data held by Google. You may refuse the use of cookies by selecting the appropriate settings on your browser. However, please note that if you do this, you may not be able to use the full functionality of this website. Furthermore you can prevent Google’s collection and use of data (cookies and IP address) by downloading and installing the browser plug-in available under https://tools.google.com/dlpage/gaoptout?hl=en-GB.

You can refuse the use of Google Analytics by clicking on the following link. An opt-out cookie will be set on the computer, which prevents the future collection of your data when visiting this website: Disable Google Analytics.

Further information concerning the terms and conditions of use and data privacy can be found at http://www.google.com/analytics/terms/gb.html or at https://www.google.de/intl/en_uk/policies/. Please note that on this website, Google Analytics code is supplemented by “gat._anonymizeIp();” to ensure an anonymized collection of IP addresses (so called IP-masking).

We also use Google Analytics to evaluate data from Adwords and the DoubleClick cookie for statistical purposes. If you object, you can opt out using ad preferences (http://www.google.com/settings/ads/onweb/?hl=en).