3.1 Google-Adwords and Conversion-Tracking
For purpose of promoting our services, our website employs the Google ad tool "Google-Adwords" to advertise on third party websites (including Google). As part of this, our website employs the Google analysis service "Conversion-Tracking".
These advertisements are displayed in the context of a search query on websites, which are part of the Google Display Network. You can control how Google advertises to you by using the Google Ad Settings page.
By means of this technology, Google and we as customers are informed that a user has clicked on advertisements placed by Google and was redirected to our website. Google exclusively uses the information to assess statistics of our website and optimize it. However we don`t receive any kind of information that can be used to personally identify users. These statistics provided by Google inform us of the total number of users who have clicked on our advertisements and possibly which pages of our website containing a conversion tag were accessed by each user. You can prevent the installation of the cookie by making according changes to your browser settings. In this case your visit will not be entered into the statistics.
You can refuse the use of Google Analytics by clicking on the following link. An opt-out cookie will be set on the computer, which prevents the future collection of your data when visiting this website: Disable Google Analytics.
Further information concerning the terms and conditions of use and data privacy can be found at http://www.google.com/analytics/terms/gb.html or at https://www.google.de/intl/en_uk/policies/. Please note that on this website, Google Analytics code is supplemented by “gat._anonymizeIp();” to ensure an anonymized collection of IP addresses (so called IP-masking).
We also use Google Analytics to evaluate data from Adwords and the DoubleClick cookie for statistical purposes. If you object, you can opt out using ad preferences (http://www.google.com/settings/ads/onweb/?hl=en).